Let it Rip
ShredBank is a leading document shredding company in Northern Ireland which specialises in secure and efficient document destruction services for businesses of all sizes. With a commitment to confidentiality and compliance, ShredBank serves clients across various industries, including finance, healthcare, legal, and government sectors. As the demand for secure document disposal grows, ShredBank recognised the need to revamp its online presence to better reflect its brand identity, improve user experience, create a smoother process for digital marketing journeys and scale their business
01.
The Partnership
ShredBank partnered with Platform Marketing Agency to take their business to the next level. The collaboration focused on a strategic scaling plan to boost ShredBank’s market presence, enhance lead generation, and ultimately drive significant business growth. ShredBank needed a robust digital strategy to increase their visibility and attract more customers. Despite having a solid foundation, their online presence was not optimised for scalability. They required a comprehensive approach to expand their reach, improve customer acquisition, and extend their market leadership.
02.
Scaling Strategy
Platform Marketing Agency implemented a multi-faceted scaling strategy tailored to ShredBank’s unique needs. The largest aspect of the project involved completely redesigning ShredBank’s website. This was to ensure it was user-friendly, mobile-optimised, and conversion-focused. The new design was essential not only to improve the overall user experience but also to support the scaling of their digital footprint which would feed into two other main digital aspects which we detail further in this case study.
03.
Enhanced UX
The website redesign focused on creating a clean, intuitive interface with streamlined navigation to enhance user experience. Clear call-to-action buttons were strategically placed to guide visitors towards key conversion points. Implementing a responsive design ensured that the website would adapt seamlessly to all screen sizes and devices. The information architecture was revamped to present content in a logical and easily digestible manner. Services were categorised clearly, and relevant details, service areas and compliance standards were prominently featured.
A modern visual design was adopted, incorporating ShredBank’s branding elements such as logo, colours, and typography to maintain consistency across all touchpoints. Their high-quality animations and graphics were used along with certifications, compliance measures and secure shredding processes through dedicated sections and infographics. Strategic placement of contact forms, quote request buttons, and subscription forms was implemented throughout the site to encourage user engagement and facilitate lead generation.
04.
Targeted Campaigns
By conducting in-depth keyword research and optimising on-page and off-page elements, we significantly improved ShredBank’s search engine rankings. This led to increased organic traffic and higher quality leads, essential for scalable growth. Our team also designed and managed pay-per-click campaigns that targeted specific demographics and geographical areas. By leveraging data analytics, we continuously refined these campaigns to maximise ROI and scale ad spend effectively.
05.
Off The Scale
ShredBank’s success story showcases the power of a well-executed scaling strategy. Platform Marketing Agency’s holistic approach to digital marketing enabled ShredBank to grow their business sustainably and achieve new heights. ShredBank now has a powerful online asset that aligns with its business goals and supports continued growth and success in the document shredding industry.
