A Bold Path Forward
PWS Signs is a leader in building safe solutions and shared spaces for motorists, cyclists and pedestrians with a dedication to craftsmanship. They partnered with Platform Marketing Agency to design and develop a website that would elevate their online presence and serve as a digital showcase for their work.
01.
Showcasing Reputation
With decades of experience serving businesses across various sectors, PWS Signs has built a strong reputation for delivering high-quality products, from custom designs to large-scale installations. Despite their industry leadership, their digital presence did not reflect the company’s expertise, capabilities, or modern approach to business. So when PWS Signs approached Platform Marketing Agency, they outlined a need for a comprehensive website overhaul. Their existing site lacked the visual appeal, functionality, and user experience necessary to effectively represent their brand. As a company that prides itself on high-quality visual communication, it was crucial for their website to embody the same standards of design excellence that their products do.
02.
Defining A Roadmap
The new site needed to achieve several key objectives: to showcase their portfolio in a compelling way, to clearly communicate their services and expertise, and to create a seamless user experience that would engage prospective clients.Platform Marketing Agency began the project by conducting an in-depth discovery process, during which we explored the core values, services, and visual identity of PWS Signs. This process informed the strategy for the website, ensuring that the final product would align with their brand and business goals. The design focused on creating a visually striking website that would immediately capture the attention of visitors. High-quality imagery and modern typography were paired with a clean, intuitive layout to reflect the professional and creative nature of PWS Signs. The homepage was crafted to make a strong first impression, with bold visuals, an elevated colour scheme and imagery that showcased the company’s most impressive projects and clear calls to action that guided users to explore further.
03.
Outlining the Offering
The company encompass surveying, design, manufacturing, installation, traffic management, cleaning and maintenance. With a diverse offering, the site includes service pages that clearly outline the range of products and services provided by PWS Signs, from custom signage to Active Travel to bollards to cycling to installation and maintenance. These pages were written and structured to address the needs of potential clients, with content that highlighted the company’s expertise and industry-leading capabilities.
On the technical side, the website was built to be fully responsive, ensuring that it provided a seamless experience on desktops, tablets, and smartphones. Performance optimisation was also a priority, with fast load times and smooth navigation across all pages. A user-friendly content management system (CMS) was implemented to allow the PWS Signs team to easily update and manage the site’s content in the future.
04.
Delivering Results
The new PWS Signs website successfully achieved the objectives outlined at the start of the project. It transformed their digital presence into a modern, professional platform that effectively communicates their expertise and showcases their work. The visually striking design reflects the high-quality craftsmanship that PWS Signs is known for, while the intuitive navigation and responsive functionality ensure a positive experience for all users. The service pages and other content were crafted to not only inform visitors but also to build trust and establish PWS Signs as an authority in their field. This, combined with the clean and accessible design, has helped to enhance the company’s credibility and reputation online. Ongoing hosting and support services were also included as part of the project, providing peace of mind and ensuring that the website remains secure and up-to-date.
05.
A Lasting Impact
For over 50 years PWS Signs has stood as a pioneering force in Ireland’s road sign and traffic management supplies industry. The partnership between PWS Signs and Platform Marketing Agency has resulted in a website that is not only a reflection of the company’s excellence but also a strategic tool for driving growth. By aligning the design and functionality of the website with PWS Signs’ brand values and business objectives, the new platform has become an integral part of their marketing efforts. This project highlights the power of thoughtful, user-centric web design in elevating a brand’s digital presence and supporting its long-term success. Through collaboration and a shared commitment to quality, Platform Marketing Agency and PWS Signs have created a platform that will continue to deliver value for years to come.
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