McKillens’s Online Success
Taking a heritage brand into the future
From our family to yours, from 1926
With their large range of ladies, gents and children's shoes plus accessories, McKillens were now in a position to take their highly respected brand global. They entrusted Platform Marketing Agency to deliver a whole new digital marketing journey, leading their rebranding, building a full e-commerce website, creating social media campaigns, and optimising their Google Ads network. All with the simple aim… to drive sales.
01.
A heritage brand for the future
With a rich history and a reputation for quality, McKillens wanted to reflect their trusted name in a way that resonated with both new and existing customers. Their entry into online retail required a comprehensive, responsive ecommerce store, while maintaining the signature McKillens brand aesthetic.
This ecommerce case study highlights how our team developed a strategically designed online store, striking the perfect balance between seamless staff management and visually engaging, results-driven ecommerce functionality. Our web team created an intuitive wireframe design that met all of these needs, forming the foundation for a robust ecommerce strategy.
02.
Streamlining stock & product presentation
A key focus of this ecommerce case study was integrating McKillens' extensive stock system into their new website. Beyond inventory integration, we elevated their product presentation by capturing high-quality product photography, digital graphics, and on-location videos at the McKillens store.
This visual approach not only enhanced the ecommerce website experience but also provided ongoing content for social media marketing and digital advertising campaigns. The result? A smooth, conversion-optimised shopping experience that encourages users to move seamlessly from browsing to checkout.
03.
Creating meaningful customer experiences
With a stunning ecommerce website in place, the next step was to maximise its potential. Our strategy focused on three core objectives:
- Boosting brand awareness through highly engaging social media campaigns
- Strengthening customer relationships with a data-driven content strategy
- Driving conversions with a highly targeted Google Ads campaign
04.
Sustaining growth through performance analysis
With market growth for McKillens now in action, their aim was to build on that success and continue to generate leads and conversions. With the website, social media and Google Ad campaigns launched, we continue to use data-driven analytics to monitor the performance of all their digital services. Collectively, all campaigns have provided us with insight to know that McKillens continue to increase in all metrics, including an increase in web traffic, social media reach, audience engagement and conversions. These insights let us know that our approach was highly effective for McKillens in developing a strong digital presence and ensuring their historic brand is all set for the future.
05.
Best foot forward – scaling for the future
Watching McKillens' online success grow has been incredibly rewarding. Their expansion into ecommerce wasn’t just about going digital, it was about building a scalable, global-ready brand. Through a rebranding initiative, a high-performance ecommerce website, and strategic social media campaigns, Platform Marketing agency helped transform their locally respected business into an international success story. With worldwide shipping now a reality, McKillens continues to thrive in the digital marketplace, and we remain dedicated to analysing key metrics, fine-tuning their strategy, and driving sustainable growth for this fantastic client.
What the client said
We have found the experience of working with the team at Platform extremely helpful. Their knowledge and understanding of our needs have proved invaluable in helping to get us started on the E-Commerce and Social Media journey
Thomas McKillen - McKillens