How faith shaped Belfast
Platform Marketing Agency was thrilled to be awarded the tender to build the website for Church State & Rebellion, a walking tour which tells the story of some of the people who built the city of Belfast, how their Christian faith interacted with their politics and how Church and State at times collaborated and at times fought each other in the building of Belfast.
01.
Showcasing Heritage
As a provider of immersive tours exploring the rich and layered history of Belfast, the client needed a modern platform that would highlight their offerings and make it easy for visitors to book tours online. The website needed to reflect the cultural and historical significance of the walking tours, enticing visitors to learn more about Belfast’s fascinating history. An intuitive online booking system would be essential to enable users to reserve spots on tours effortlessly, whether from a desktop or a mobile device. With this, the platform needed to reach not only local audiences, local partners and tourists from around the world. With a significant portion of users browsing on smartphones or tablets, the site had to deliver a seamless experience across all devices.
02.
The Plan
Our team approached the project with a comprehensive strategy to meet the tour’s needs. We created a modern, clean, and visually appealing layout that highlights the uniqueness of Church State & Rebellion. High-quality imagery and bold typography were used to capture the spirit of the tours and the essence of Belfast’s rich history. The design was crafted to immediately immerse users in the stories and themes of the tours. At the core of the redesign was the integration of a powerful yet simple online booking system. This feature allows users to select tour dates, review availability, and book instantly from any device. By reducing the friction in the booking process, we aimed to increase conversion rates and encourage repeat bookings. The platform was built with full mobile responsiveness to ensure it performs flawlessly on devices of all sizes. Beyond basic tour details, we included a section dedicated to historical insights and cultural background. This positions the site as a resource for learning more about Belfast’s history, further engaging users. Our interactive map feature has proved to be a fantastic addition to the site and feedback has been excellent from all users.
03.
A Tour Transformed
The new website has been transformative for Church State & Rebellion. Visitors can now quickly and easily access detailed tour information, explore historical content, and book online in just a few clicks. The visually compelling design has helped to capture the essence of the tours, drawing users into the stories they tell. Increased Engagement: The mobile-friendly design and rich content have driven higher engagement from both local users and international visitors.
The streamlined booking system has made it significantly easier for users to reserve tours, resulting in an increase in reservations. The optimised platform has improved visibility across search engines, social media channels, and now puts the client in an advanced position to collaborate with marketing partner platforms, attracting new audiences worldwide.
04.
Securing a Legacy
The new website has not only elevated the digital presence of Church State & Rebellion but also reinforced its role as a key cultural offering in Belfast. By combining innovative design with practical functionality, Platform Marketing Agency has delivered a platform that supports the walking tour’s growth ambitions while celebrating the city’s rich history. It was such a rewarding process working with this inspirational client, they were excellent throughout and both sides fed off each other’s inspiration. In a way echoing the spirit of the tour; helping Church State & Rebellion tell the story of Belfast, ensuring the legacy of its builders and visionaries continues to inspire future generations.
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