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Boojum

Nacho average TikTok marketing campaign

What are you having for lunch?

Boojum has become a lunchtime staple all across Belfast, with a powerful, energetic, disruptive brand and an ever increasing presence on our city streets. Boojum are experts in making delicious Mexican inspired meals, from burritos to bowls. Unlike any fresh food outlet, Boojum has the eye-catching branding that thousands of hungry metropolitans know and trust.

01.

Seeking Freshness with Every View

Boojum is an already long established name with a bold and eye-catching brand. They had a strong social media presence and their fantastic team had crafted multiple viral campaigns. They wanted to elevate some of the content to have a mix of styles to be able to pivot and push new products or promotions via digital marketing. Specifically, adaptability for impactful and recognisable content creation was the base for a TikTok marketing campaign which we partnered with them on, beginning with a vegan menu addition to showcase the food, the variety of options available to order so the viewer might come away hungry for a Boojum or ready to try something new.

02.

Cameras Rolling & Rolling Burritos

We conducted a deep dive into the brand and studied the freshest trends in TikTok marketing establishing a style and a theme for our content creation. Our approach to content creation on this project was to make each video as bold and impactful as possible, using a range of innovative and eye catching shooting and editing techniques to ensure the TikTok audience stop scrolling and digest the content. The first project was a combination of in store food focus shots and vox pops with the good people of Belfast. Live and direct reviews and taste tests, agency life on the edge.

03.

From Mex to Max

For the deliverables, we produced a series of short form video content to showcase a range of flavours/colours in a familiar perspective that resonates with Boojum customers as part of their TikTok marketing strategy. Content was edited into 5-10 short videos in portrait orientation, optimised for the TikTok platform, wrapping up their campaign with freshness and humour.

The editing and transitions our team was able to utilise on each of the videos gave that elevated aspect Boojum were aiming for plus gave their Veganuary campaign a whole new perspective.

04.

That’s a Wrap

The initial campaign was a huge success and we have since collaborated on further shoots with a long term relationship now in place and a great rapport built between their in house team and our videographer. We now have a system in place between both parties which works fantastically on a creative level. Each shoot is tightly prepped and engineered to ensure a swift and efficient process which reduces impact on the operations in their stores, gives us the elements we need to take to edit which means we hit the brief each time with perfect results for our clients.

Fresh, Bold, Live Out Loud Food for all to see on TikTok.

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Thomas McKillen
09:45 20 Jan 25
The team at Platform Media have been very professional and helpful to us as we commenced our e-Commerce journey. They have gone the extra mile and we couldn't have managed it without them.
Laura Patrick
08:35 20 Jan 25
Great service, very helpful staff, and turn around excellent, as is quality and value for money.
gareth mcdonald
17:55 18 Jan 25
An amazing company with fantastic Individuals. We use Platform for all our marketing, videography and graphics. I would recommend them to everyone
Philip
13:37 16 Jan 25
We have been using Platform Marketing Agency's digital marketing services for nearly two years. Their support to us has been excellent and their expertise is unrivalled in the industry. Our business, ShredBank, has grown significantly as a result of their highly effective digital marketing support. I have found them to be very personable, professional and always available to assist and advise us in growing our brand. Philip Bain, Co-Owner of ShredBank
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09:20 16 Jan 25
Great experience with Platform, have used them for multiple things over the last 10 years or so. Great service with a personal touch. Thanks guys!
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09:06 16 Jan 25
The team at Platform Marketing Agency are great. They are solutions-focused, highly skilled and take great care of their customers. I would have no hesitation in recommending Platform Marketing.
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22:54 15 Jan 25
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Danielle Kourpas
20:35 01 Mar 18
The staff at Platform Media have gone above and beyond the call of duty help me in my business. From physically printing my products to guiding me on my branding and design journey, I have been blown away by the customer service I have experienced and would struggle to find any faults at all. Prices and quality of print are unmatchable and on top of it all, they are family run local company here in my home town. Would recommend them to anyone who has had bad experiences with printers as I've had in the past. They are a welcome breath of fresh air in a stuffy and sometimes stifling industry.
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