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Launch Strategy

Propel your new brand journey.

We have lift off.

Employing our experience and expertise across multiple sectors, we seek and acquire customers through structured marketing strategies built for growth. Launching a new business requires a strategic and impactful approach. Utilising extensive experience across multiple sectors, our creative vision can shape the future of startups, launches, pivots and diversifications. Structured marketing strategies designed to maximise your budget and position your brand effectively, primed to hit the right audience at the right time.

How it works

Your Path to a Successful Launch

01.
Brand development

A Solid Foundation

Craft a compelling brand identity that resonates succinctly with your target audience. A solid foundation built through creative thinking. We refine or elevate the key elements of your identity. growth stack: story, channel, creative, expansion, and data.

03.

Go-to-market planning

The Rollout Strategy

Development of a comprehensive launch plan that outlines key milestones and marketing tactics at touch points through the rollout of the strategy. A plan to acquire new business by amplifying your impact to the right people at the right time.

05.

Performance tracking

Maximise Impact

Monitor and analyse campaign performance through in depth reporting to make data-driven adjustments, maximise impact, maintain momentum and accelerate growth. We measure what matters, what’s working and what’s not.

02.
Market research

Identify Opportunities

In-depth market analysis to identify opportunities and understand your competition. Market trends, competitors, and your target audience behaviours. Using the results and your collaborative input, we build out a journey to set up your brand for growth.

04.

Initial campaign activation

Drive Initial Engagement

Data driven paid ad campaigns built with precision + Search engine optimization (SEO) strategies. An impactful digital footprint across multiple channels to create buzz and drive initial engagement. Propelling the brand through a robust online presence.

Your story, everywhere it matters

Precision-targeted campaigns that reach your audience when it matters most. With a data-driven approach, we map out your customer’s journey and place your message on the channels where they are most engaged. Our strategy focuses on building connections that drive growth.

Our work speaks for itself

Q2 2024

32.26%

Conversion value increase

Q2 2024

38.32%

Impressions increased

Q2 2024

61.15%

CPC Decreased

Q2 2024

22.6%

Conversions increased

A strategy built to make your launch a success.

Branding

Developing a strong, consistent brand identity that resonates with your target market, setting you apart from the competition and building lasting connections.

Web Design

Crafting visually stunning, user-friendly websites that captivate your audience and drive engagement, ensuring your brand makes a memorable first impression.

 

Paid Media

Strategically placing ads to maximise ROI, reach the right audience, and convert clicks into customers with precision-targeted campaigns.

 

Social Media

Creating and managing impactful social media campaigns that boost brand awareness, foster community engagement, and drive measurable results.

 

SEO & Organic Search

Optimising your online presence to enhance visibility, drive organic traffic, and ensure your brand ranks at the top of search results.

 

Growth

Our structured marketing strategy, designed to maximise your budget and position your brand and primed to hit the right audience at the right time.

 

 

Launch strategy in action

Carey Tennant

Launch Strategy

Let’s get started.