There are many benefits of SEO, but to understand them, we first need to understand what SEO is. Search Engine Optimisation in short, is creating content that makes it easy for a search engine to find. It involves optimising websites to improve their visibility and ranking on search engine results pages (SERPs). SEO involves using various techniques and strategies aimed at making a website more appealing to search engines, which will then drive organic traffic to the website. Organic traffic is non-paid for traffic.
Now that you understand the importance of SEO, you can see that a website without SEO is like a hammer made of glass – useless! You may have a stunning to look at a website, but without incorporating best SEO practices, it will be very difficult to get your website seen. SEO is a vital part of building a website, some would say the number 1 element. SEO not only gets your website seen, but when done correctly, gets it seen by the right people.
So how can you optimise your website for search engines?
Create quality content
High quality, valuable and relevant content that is useful to the reader. Search engines use algorithms and metrics to determine the quality of content. Some common factors in determining the quality of content include relevance to search query, click through rate (CTR) and time spent on page, readability and the presence of multimedia elements like images and videos.
Keyword Optimisation
Identify and incorporate relevant keywords into your website content, pages titles and meta descriptions, that will match user’s search queries.By using the right keywords – You can use Google keyword planner for free or other paid SEO tools, to see how many times certain keywords or phrases have been searched for. Identify your ideal customers ‘pain points’, to help you work out what they will be searching for. For example, if you have an online shop that sells shoes, just including the text ‘Men’s shoes’ in your product listing is too generic, using specific copy in your product listing will help get your content to right people. So instead write ‘Mens black leather lace up wide fit shoes’. This is much more specific and will help users who are looking for black shoes, lace up shoes, wide fit shoes etc. Keyword optimisation can be classed as what is known as On-Page-optimisation.
User Experience
Enhance the overall user experience by making your website easy to navigate with quick loading times. It is also essential now for all websites to be mobile-friendly. Search engines prioritise delivering the best possible results to users. When a website has a positive user experience, it tends to have lower bounce rates and longer session durations, which are both factors that search engines consider when ranking websites. User experience can be classed as what is known as technical optimisation.
At Platform Media, we can build you an SEO Optimised website, ensuring that you get seen by the right people. If you already have a website that isn’t optimised for SEO we can also assist you. If you are looking for SEO Experts in Belfast, get in touch.
