Why is Web Design Important:
- First Impressions: Users form an opinion of the company based on the appearance of their website. You should imagine your website as being the face of your business, your focus should be on putting your best foot forward and having a visually appealing website can create a positive attitude towards your business.
- Brand Identity: Having a consistent brand identity will help develop trust amongst your customers. People are more likely to trust a brand that they recognise and being consistent with your brand imagery will help make your brand recognisable. There are many factors to consider when it comes to brand identity, including logos, brand voice, brand imagery, colour palettes and fonts.
- User Interface: A website that is well designed and easy to navigate, that allows users to quickly and easily find what they are looking for will keep potential customers engaged. If it is not easy to find the information that they are looking for chances are they will look elsewhere.
- SEO Optimised: Websites that are optimised for SEO will rank higher in search results on search engines. A good web design incorporates many factors such as page load speed, ease of navigation and mobile optimisation. If a web page does not load quickly, it can rank lower in search engine results, but not only that it may result in potential customers navigating away from your website due to the slow loading time. These days almost everyone has a mobile device, in 2023 Statista reported that 96% of web users’, use a mobile device to access the internet. This makes mobile optimisation essential.
- Content: Websites that have compelling content and imagery, that answers users search queries and that are optimised for SEO will be more useful to the end user and rank higher in search engines.
What’s the Difference in Web Design and Web Development
When we talk about web design in this blog post we use it synonymously with web development, however the two things are slightly different. Both refer to the creation of a website but deal with different elements. Web design refers to the appearance and visual assets that add to the aesthetic design of a website, whereas web development applies to the more functional aspects of the website.
What are the Different Types of Website?
E-commerce: An e-commerce website is a website which your customers can use to purchase your products. They can also research and compare your products and prices to your competitors.
Corporate Website: Even if you don’t plan on selling anything in an online store, a website is still essential for establishing an online presence. Whether it’s for B2C or B2B, you can use your website to explain how your company can solve your potential customers’ unique challenges.
Blog: A blog is a place to share written and digital content.
Portfolio Website: A portfolio website can showcase your work if you’re a photographer or artist.
Membership Website: A membership website can be used to enable customers to purchase a subscription, such as a gym membership, food subscription service etc.
Non-Profit Website: A non-profit website can showcase what your organisation’s vision is, who they are helping, how they are helping and how people can get involved. It can provide information for people who require their services or of how people can help, possibly via fundraising etc.
Community Website: A community website can bring people together with a common cause, interest or purpose.
Online Forum: Online forums allow people to have discussions and ask questions online, they can cover many topics or just a single subject.
Informational Website: Informational websites are content-rich websites that provide a resource for people who want to find out more information about a topic or a product or a service. They aim to answer users’ questions.
Most companies have websites now, however many miss the mark in terms of what they are trying to achieve with their website. There are many aspects to designing and developing a successful website that not only answers your user’s queries but also projects your business in a meaningful way, putting your best foot forward.
Working with the best web developers will help make your website successful. Get in touch with Platform Media Belfast, to find out about how we can assist you in designing your dream website.
