In recent years, generative AI tools like ChatGPT and Google’s new AI modes have changed how people search, explore, and buy. Users are...
Trends, tips & strategies
Regular insights and strategies to inspire and inform. Our marketing blog posts will cover a wide range of topics exploring marketing and design. All geared towards you discovering how to elevate your brand to new heights.
AI Overviews have quickly become a prominent feature in Google’s search results, sparking debate across the SEO community: are they...
Facebook may feel saturated these days, but its reach, tools, and flexibility still make it one of the best platforms for small businesses...
Organic search has always been a cornerstone of digital visibility, but the landscape is shifting. With AI, large language models (LLMs),...
Every website, from SaaS platforms to agencies like Platform Marketing Agency, operates with a built-in funnel. The question is: how...
What is a Call to Action? A call to action is a prompt that encourages your audience to take a specific next step. This could be anything...
What is Omnichannel Marketing? Omnichannel marketing means integrating all your channels, such as your website, social media, email,...
It’s not just a handy feature for users. For local businesses, it’s a make-or-break opportunity. In this post, we’ll explain: What the...
1. You’re Targeting the Wrong Audience It doesn’t matter how beautiful your ad looks, if you’re showing it to the wrong people, it won’t...
Why Website Optimisation Matters You’ve invested in a website. It looks great, your content is solid, and your branding is on point. But...
What is a Digital Marketing Audit? A digital marketing audit is a thorough, objective assessment of all active digital marketing...
What Do Digital Marketing and Advertising Companies Do? Before diving into the benefits and challenges, it’s worth clarifying what these...